Free samples are important not only for the individual customer but also for the company. But these free samples are not something new. Most of us would have been sponsored a free sample of a food product at the local store during weekends. Companies have rightly understood the psychology of customers better that offering something for free would reach the customer fast and better than other forms of advertising. People do love free things and this perhaps has made free samples as the best marketing tool. Free samples not only benefit the company but also the people, for we are able to get something without having to pay for it.